15 Reasons You Might Need A Website

There are still some businesses that have no need for a presence on the web, but not many.

There are still some businesses that have no need for a presence on the web, but not many. If you’re reading this post, you are probably still undecided about whether a website is right for you. Thinking about the purpose of a website for your organisation will help you to make up your mind.

When considering setting up a website for your business, the first thing you should ask yourself is ‘Why?’ Getting specific about why a website would help you do what you do better will help you to decide what kind of shape that website might take. Who are you targeting? What message are you trying to get across? What do you want your website to achieve? Below, we explore 15 possible benefits by looking at what a website could do for potential customers, all customers and your business itself.

Potential Customers

These are the people or groups that you would like to become your customers.

A website could…

  • launch a new business. You don’t have any customers yet; go and find some!
  • tell potential customers who you are. Nobody engages with an organisation if they don’t know what it does. act as a business card: “We’re called Web Workshop Ltd. Google us.”
  • allow potential customers to find you by searching for you online. They probably don’t know you exist yet.
  • attract new custom through promotion, marketing or advertising.

All Customers

The possible benefits below apply to potential customers and those you have an existing relationship with.

A website could…

  • provide information about products, services or events.
  • allow customers to interact with your organisation: book an appointment, track a status, or apply for a job.
  • offer remote access to your business’s services: ‘Get a quote online’, ‘Submit an application’, ‘Look through our brochure’.
  • generate revenue through sales of products or services to your customers, or through 3rd party advertising.
  • build trust: there is a general assumption made by the public that decent organisations have decent websites.
Upcoming events in Leigh-on-Sea
Upcoming events in Leigh-on-Sea

Your Business

How might a website directly benefit your organisation?

A website could…

  • give you credibility, lift your profile and add value to your business. If a time comes when you want to sell up, buyers will highly prize a strong and up-to-date website. allow you to trade 24/7. With a well-monetised website, you could literally make money in your sleep.
  • increase your reach. Even people in Antarctica and aboard the International Space Station can visit your website!
  • save you money by reducing the need for print advertising or lengthy paper manuals.
  • add value to your products: ‘You bought this - here’s how to look after it’, ‘Following your recent appointment, here are some exercises to keep your back loose’.

Hopefully, after examining the potential benefits we’ve listed above, your mind is about made up. If you decided you’re one of the few and a website is not what you need right now, relax - your World Wide Web adventure is over for now. On the other hand, if you’ve concluded that the time has come for your business to get online, there’s work to be done! If you need a helping hand, visit us or get in touch at hi@webworkshop.ltd. Either way, we wish you the best of luck.



Selling Online — Can You Afford to Wait?